Most landlords focus on rent price. Smart investors focus on rent strategy.
What Deb says
One of the biggest mistakes landlords make is thinking the rent strategy is just about charging the highest number possible. But the reality is, pricing a property correctly is what attracts the best tenants and reduces your vacancy. At McGrath we look at current demand, enquiry levels, competing properties, time on the market, and what tenants are actually responding to right now across the Coast — including Aura, Birtinya and the wider Coast.
Sometimes pushing the rent too high can actually cost you more in vacancy and tenant turnover. It's not just about the rent price, it's about long-term performance for your investment property.
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