In prestige coastal real estate, experience matters. Strategy matters more.
For David Hedley-Ward and Carrissa Willis, the difference lies not only in their deep understanding of the Sunshine Coast market but in how they position property beyond it. Having worked extensively across the coastal corridor, David and Carrissa understand the nuances of waterfront living, architectural homes and lifestyle-driven purchases. They recognise that prestige property decisions are rarely just financial – they are emotional, aspirational and often transitional. Buyers in this space are not simply purchasing a home; they are investing in a way of life.
Local buyers will always see local listings. That is expected. However, many of the most motivated prestige buyers are relocating from Sydney and Melbourne, transitioning from capital cities, returning from overseas or investing internationally in lifestyle markets. Reaching them requires more than a standard campaign; it requires strategic exposure. This is where the strength of McGrath Estate Agents provides a genuine advantage.
Through McGrath’s exclusive partnership with Knight Frank and Bayleys, David and Carrissa are able to position their clients’ properties within a global network spanning more than 50 markets, 750 offices and over 27,000 real estate professionals worldwide. Importantly, this is not an optional add-on or premium extra.
It is embedded within the McGrath model. The partnership is managed at the head office level to ensure prestige campaigns are aligned, refined and strategically executed across all markets. It provides access to Australia’s largest database of million-dollar buyers, creating direct pathways to qualified national and international audiences.
For sellers, this means exposure that is deliberate and intelligent, not just broad, but targeted. Not just visible, but visible to the right buyer. David and Carrissa’s point of difference lie in how they harness this reach. Every campaign is personally overseen.
Every strategy is tailored to the property’s architecture, position and lifestyle appeal. Waterfront residences, high-calibre family homes and architect-designed properties each require a different narrative, and the marketing reflects that nuance. They combine boutique-style care with the scale and performance of a national brand.
Clear communication.
Hands-on involvement.
Strategic negotiation.
Global connectivity.
And crucially, this expanded reach does not come at an additional cost to the seller. With McGrath, you do not pay more, you simply receive more.
More visibility.
More qualified enquiry.
More competitive tension.
And ultimately, more opportunity to achieve an exceptional outcome.
While many agencies can list a property, very few can genuinely expand the buyer pool beyond the local market without compromise. By aligning local expertise with national and international reach, David Hedley-Ward and Carrissa Willis ensure every property is represented with depth of knowledge, strength of network and a strategy designed to generate genuine demand. Because in prestige coastal property, it is not just about being seen. It is about being seen by the right buyer – wherever they may be in the world.
By David Hedley-Ward & Carrissa Willis
McGrath Coast & Hinterland
